About
India grows it well.
Getting it there is the gap.
India grows world-class produce. What fails is consistency between the farm and the shelf. That gap is the whole business.
We fix the middle: grade to a published spec, cut the four-to-five-hop chain, and hold an unbroken cold lane from pack-house to dock.
Organized buyers — quick-commerce, HoReCa, modern trade, processors — don't need more supply. They need the same grade, on the same day, every time. That's what we build.
The name
Tri — three sides: farm, grading, buyer. DESI — Indian-grown, of the soil.
Operating principles
Four rules we run on.
Grade, don't guess
A published spec beats a good relationship with a trader. Every lot is measured.
Shorten the chain
Buy at source. Every hop removed is damage avoided and freshness kept.
Keep the cold
Cold-chain isn't a feature, it's the baseline. Unbroken, every lot.
Say only what's true
We label roadmap as roadmap and never claim a certification we don't hold.
Sourcing network
We work with the people who grow it.
Twenty-three-plus FPO and farmer-group relationships, mandi and trader networks, and direct farm-gate procurement across nine states. It runs on a pan-India network we already operate — and we handle produce exports too.
We work with farmers and FPOs on a straightforward basis: consistent offtake for spec-matched produce. That's the whole arrangement.
Roadmap
What we're building next.
Capsicum & daily veg
Capsicum graded to spec, plus a daily-vegetable and herb basket, delivered cold.
Exotic vegetables
Broccoli, zucchini, lettuce, cherry tomato, baby corn, mushroom — the same grading discipline.
Fruit & deeper exports
Seasonal fruit and a widening export book, as lanes prove out at volume.
Team
Operators, not middlemen.
A lean team from produce sourcing, quality and supply-chain operations. Full team profiles are on the way.
Careers
Want to build the supply layer for Indian produce?
We're early and hiring across sourcing, quality and ops.
triiidesi@gmail.comRequest a quote